Coca-Cola Nepal kicks off FIFA World Cup 2026 campaign
Coca-Cola Nepal officially kicked off its highly anticipated FIFA campaign, bringing together some of the country’s most celebrated names from sport and entertainment at an event held in the capital. The event unveiled Coca-Cola Nepal’s newest Brand Ambassador, Coke+FIFA’s stars, audio and visuals for Coke Nepal+FIFA campaign, and the first look at the limited-edition official […]
Coca-Cola Nepal officially kicked off its highly anticipated FIFA campaign, bringing together some of the country’s most celebrated names from sport and entertainment at an event held in the capital. The event unveiled Coca-Cola Nepal’s newest Brand Ambassador, Coke+FIFA’s stars, audio and visuals for Coke Nepal+FIFA campaign, and the first look at the limited-edition official Coca-Cola FIFA packs that fans will soon see in the market.
Speaking at the event, Mr. Ajay Konale, Managing Director of Bottlers Nepal said that the campaign is more than just a celebration of football; it is about bringing the global magic of FIFA into the lives of our Nepali consumers and celebrating alongside them.
The event’s headline announcement was the official appointment of Pradeep Khadka, one of the well recognised faces in Nepali cinema as Coca-Cola Nepal’s newest brand ambassador. Khadka addressed the assembled media following the announcement, sharing his excitement about joining the Coca-Cola family, “It’s a proud moment for me to join this brand, and I want to say a huge thank you to the team for having me. I really believe in what we’re doing together, and I can’t wait to get started.”
Coca-Cola also introduced three prominent icons as the faces of the campaign: celebrated footballers of the Nepal national football team, Anjan Bista and Anjana Rana Magar, a long side the talented actress Swastima Khadka. The three stars took to the stage to share their experiences and the shared joy that football brings to the nation.
Coca-Cola’s association with FIFA is among the longest-standing partnerships in global sport, with a formal relationship dating back to 1974 and official FIFA World Cup sponsorship since 1978. In Nepal, the brand has been a constant presence for more than 50 years; in celebrations, communities, and everyday life across the country. The latest campaign aims to integrate the global legacy with the passion of Nepali fans through the universal language of football.
