Chief Executive Officer (CEO) of Nepal Tourism Board Deepak Raj Joshi has said that Nagarkot is a model tourist destination built with strong private sector investment.
Speaking at the handover ceremony of a documentary about Nagarkot produced on the occasion of Visit Nagarkot Year 2082 at the Nepal Tourism Board’s conference hall on Thursday, CEO Joshi has expressed his commitment to rebranding and promoting Nagarkot, a popular tourist destination developed under the initiative of the private sector, at the international level.
CEO Joshi said, “Nagarkot has established itself as an excellent model tourist destination based on collaboration, even amidst the competition among hoteliers.” “The documentary that was made today through this collaboration will be shown to foreign tourists at various events in international forums.”
“Private sector-led development has shaped Nagarkot into one of the most popular tourist hubs. With improved road connectivity and high-quality infrastructure, we must now focus on delivering world-class service to visitors,” Joshi said.
The documentary titled “Beyond Sunrise, Sunset & the Himalayas” has been officially launched, aiming to rebrand Nagarkot as a diverse, high-value tourist destination. The documentary was launched on 14 August at the Nepal Tourism Board (NTB) in Kathmandu.
The documentary was prepared with a collaborative effort of five of Nagarkot’s leading hotels – Club Himalaya, Hotel Country Villa, Hotel Mystic Mountain, Kavya Himalayas, and Soaltee Westend Resort.
This initiative also marks a milestone in regional tourism cooperation, with four municipalities from Bhaktapur, Kathmandu and Kavrepalanchok districts uniting for the first time to promote Nagarkot as a shared destination.
Yogendra Shakya, veteran hotelier and managing director of Club Himalaya, said the film captures Nagarkot’s rich natural beauty, historic sites, and tourism potential, which he believes will play a vital role in marketing the destination both nationally and internationally.
He mentioned that Nagarkot is moving beyond competition to a “cooperative model”, where hotels collaborate while offering luxury-level experiences. “The investment here from old to new establishments is setting a standard that could be replicated in other tourism hotspots across the country Nepal,” Shakya added.
NTB board member Narendra Dev Bhatt applauded the private sector’s pivotal role and called Nagarkot a destination “where even the visually impaired can feel the beauty of the mountains.”
He also revealed plans for a global promotional campaign, including around 54 international programs that will leverage the new documentary and other marketing tools to elevate Nagarkot’s profile in the world tourism market.
