The Nepal Weekly 
July 9, 2024
In an exciting announcement, the South Asian Travel Award (SATA) has unveiled its upcoming lineup of prestigious events for 2024, promising to celebrate and honor excellence in the hospitality sector across the region. This marks the 8th edition of SATA, continuing its tradition of recognizing outstanding achievements in South Asian hospitality.
Supported by Nepal Tourism Board (NTB) and Hotels Association Nepal (HAN), the festivities will kick off with a grand Cocktail event on September 19, 2024, at the Malla Hotel, Lainchaur. Designed as a prime networking opportunity, the evening aims to foster connections among key players in the business, providing a platform for meaningful collaborations.
The event will be participated in by around 250 national and international delegates which includes tourism entrepreneurs, tour operators, government officials and media persons.
Following this, on September 29th, 2024, cocktails will take center stage at Aloft Kathmandu, informed organizers during a press meet at NTB in Kathmandu on Monday. “This highly anticipated event will recognize and reward outstanding achievements in South Asian hosting, showcasing the pinnacle of hospitality excellence,” reads a press release issued on the occasion.
Previous editions of SATA have been held in Mount Lavinia, Addu City, Mumbai, Galle City, Male’ Atoll, and Bengaluru. One edition was conducted virtually during the pandemic, demonstrating SATA’s adaptability and commitment to celebrating excellence in challenging times.
From among 400 competitors 40 winners will be selected, who will receive Silver and Gold Awardson the occasion, informed the organizers.
“With these events, SATA sets the stage for another year of innovation and growth in the industry, reinforcing its role as a premier platform for promoting and celebrating the best in South Asian hospitality.”
