Momo Utsav created Momo momories

Coke Momo Utsav, the much-awaited food festival celebrating the beloved Nepalese dish, Momo and Coke has ended with lots of memories. Coca-Cola has been organizing Momo Utsav for 8 years to celebrate the extraordinary combination of magical taste, and this year it has broadened its scope with the tagline “Coke + Momo Ko Stories: Magical Momories”. This year, Coca-Cola Momo Utsav had covered all the major cities: Pokhara, Dharan, Kathmandu, Bharatpur, and Bhaktapur, organizing the Coke Momory Fest.

The Coke Momory Fest concluded with “Bhaktapur’s Cooking” event at Bhaktapur, where 4400+ consumers got a chance to experience the best food from 3 cities at once while enjoying Coke and live music performances by Nepal’s leading talents like Kutumba, Swoopna Suman, Trishna Gurung and so on. With this, the Coke Momory Fest have now completed with 5 events (Pokhara, Dharan, Kathmandu, Bharatpur and Bhaktapur), giving an immersive Coke experience to 18500+ consumers. This was the first time that Coke had an extensive integrated on ground act for its AFH (Away From Home) meals.

Coca-Cola Momo Utsav is a localized concept of the global Coke and food tradition that embodies the great combination of the most preferred beverage and the dish of Nepalese, which is Coke and Momo. Through this campaign, which started on February 15, Coca-Cola had partnered with over 1000 restaurants and eateries across Nepal, offering special combo offers at a discounted price to their consumers. Commenting on the campaign, Mr. Adarsh Avasthi, Country Director of Coca-Cola Nepal, said, “Coca-Cola Momo Utsav has almost become a tradition in Nepal, given how well a chilled bottle of Coke complements the taste of a hot plate of Momo. I must say that this is the best-localized version of our global Coke and Meals concept in Nepal, and we are pleased that Momo Utsav is not only limited to Kathmandu but this time it has expanded to other major cities as well. It was only possible because of the phenomenal love and support our Nepali customers have shown us over the years.”