The Coca-Cola Foundation has joined hands with Mountain Clean – Up Campaign 2022 led by the Nepal Army and Rotary Club of Nagarjun for its 3rd edition with the theme “An endeavour to save the Himalayas; Our Mountains, Our Responsibility”. The Coca-Cola Foundation is the major Corporate Partner among multiple stakeholders for this year’s campaign.
The campaign is one of the largest mountain clean-ups in the world with an aim to protect and preserve the sanctity of the Himalayas by retrieving waste that has been left behind by visitors and accumulated on the mountains over the years. Along with multiple stakeholders, the campaign that began on April 5 until June 5 this year will be cleaning 4 mountains of Nepal that are above 8,000 meters which includes Mt. Everest, Mt. Lhotse, Mt. Manaslu, and Mt. Kanchenjunga. Approximately 35,000 Kgs of waste has been estimated to be collected which will be handed over to the recycling partner for proper waste management. The journey to the mountains is strenuous due to harsh weather conditions and climbing at high altitudes for which the team has been training dedicatedly for the past months to prepare for the expedition.
“The Himalayas are our national pride and as the theme for Mountain Clean-Up Campaign 2022 goes “Our Mountains, Our Responsibility”, it is our duty to keep it clean and preserve it for the local communities and our future generations. In addition to this, we are also working with the local communities and partners to raise awareness about the concern of waste management in the mountains. We are thankful to all the stakeholders involved, for their generous support, including The Coca-Cola Foundation for their continued commitment towards the mountain clean-up campaign in Nepal.” the campaign director of Mountain Clean-Up Campaign 2022 stated.
Coca-Cola has also provided its diverse portfolio of beverages to refresh the expedition team, volunteers and officials.
In 2019, the first Mountain clean-up Campaign led by the Nepal Army was successfully carried out along with involvement of a diverse set of stakeholders, where 10,586 Kgs of waste were collected. Continuing the efforts, the second edition of the campaign took place in 2021 where 27,671 Kgs of waste were retrieved from six mountains. The waste collected from the mountains includes items like Oxygen Canisters, Tents, Food containers, Plastics and Electronic waste etc.
The Coca-Cola Foundation was established in 1984 with an aim to support protect the environment, empower women to thrive and to enhance the overall well-being of people and communities around the world. It has invested more than $1.2 billion so far, press statement says.